7 Best Marketing Tools for Fashion Retailers’ Website

Online buyers spend an average of $3.83 on each visit to luxury clothes domains and $3.10 per visit to regular apparel websites, making fashion the most profitable e-commerce category in the U.S. Thus, there is no doubt in the fact that your fashion website holds enormous potential to generate sales from across the globe. And in order to make your fashion business successful in today’s online world, you need to bring it in front of your potential customers using the right marketing tools and techniques.

So, whether you are just starting out with your marketing efforts or wish to reform your existing strategy, this list of 7 marketing tools will help make sure that you take your Fashion retail website a step ahead of competitors.

Unbounce: Conversion optimization tool

Unbounce is a fantastic tool for quickly creating, fine-tuning, and deploying new landing pages to test for your fashion website. It offers in-built A/B testing and variation analytics that can tell you which creatives, calls-to-action, and other page components are effective (and which aren’t).

Even if you’re not a designer, you can utilize Unbounce’s tested landing page templates as a starting point and then adapt them to meet your style. The tool’s statistics show you which landing page versions are doing the best.

Clearbit: Lead enrichment tool

Lead enrichment tools enable you to boost your prospecting and outbound marketing efforts by providing a more complete picture of your visitors. Clearbit uses more than 100 sources to create an up-to-date profile of your leads and help you smooth out the outreach process.

The information acquired includes company name, role, and firm size, to mention a few. The platform refreshes the data every 30 days to ensure that your information stays updated. This enables you to market with confidence and certainty while also saving a significant amount of time.

OptiMonk: Landing page and lead capture tool

OptiMonk’s software enables you to capture clients’ attention and keep them from leaving your fashion website by displaying customized pop-ups. The platform’s behavior-based targeting ensures that your pop-ups don’t have to be disruptive, with an emphasis on lead acquisition and exit intent messaging.

The platform enables you to develop campaigns that speak to all of your clients, from repeating purchasers to first-time window shoppers, rather than treating them as one-size-fits-all. It offers a ton of templates with proven click-through rates that you can use to customize your own pop-ups.

Creatopy: Graphics creation tool

Creatopy is a visual design tool similar to the most popular tool Canva, except it focuses on a number of features specialized to marketers. The site’s design sets and brand kits enable you to collaborate with other marketers all while keeping your brand creatives organized.

Furthermore, the ability to change the same design in numerous forms (for example, desktop banner versus mobile) with a single click saves a significant amount of time.

Ahrefs: SEO optimization tool

When you have to brainstorm keyword ideas and ranking factors, Ahrefs is the gold standard. The site explorer feature of the platform allows you to examine any URL’s top organic keywords while also evaluating how much traffic a competitor receives for any particular search phrase.

You may also analyze any site’s top-performing content and backlink sources. In short, Ahrefs is a terrific tool for not only competitor monitoring but also ensuring that your existing website content is search-friendly. It will help you keep your fashion website on the top of search engine result pages.

SendGrid: Email marketing tool

SendGrid provides a comprehensive range of email marketing services, many of which are completely user-friendly for both newcomers and seasoned email marketers. The platform provides a variety of design possibilities, including visual drag-and-drop editing, coding, as well as a mix of the two.

SendGrid also includes detailed deliverability and performance statistics, which inform you about which emails are performing well and which require improvement. The forever-free plan for new businesses, as well as adjustable pricing that adjusts to your demands as your list grows, are significant advantages of SendGrid.

BuzzSumo: Content marketing tool

BuzzSumo enables you to find out the most popular and shared content on specific topics or websites. Buzzsumo is the solution if you’re looking for trending topics, evaluating successful headlines, or attempting to figure out how to produce the next viral topic. The sophisticated capabilities of Buzzsumo, such as “influencers” and “monitoring,” are effective strategies to stay ahead of your competitors.

To sum up,

The tools listed above will make a measurable improvement in your marketing efforts. However, if you are not yet ready to invest in multiple tools or don’t have the time to use them all by yourself, a much more convenient as well as affordable option is to hire an expert to take care of all the activities!

Sankhala Info Solutions will help you set the foundation of your fashion website on the right foot! From designing your e-commerce website to marketing it to the right audience, you will get all the services under one roof. Contact us today to get your custom quote. 

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