With 96% of Americans shopping online, the world of online fashion retail is booming. No doubt, businesses want to tap into this massive market, but it also implies that the world of online shopping is more cutthroat than ever – and with competition comes a plethora of challenges.
New businesses appear to be opening every minute, and consumers have a wide range of options when it comes to purchasing new things online. In this competitive environment, online businesses should discover strategies to overcome these obstacles in order to remain relevant and appealing to customers.
Below, we have listed the 7 most common challenges that you’ll face as a fashion retailing e-commerce business owner.
1. Keeping your website design professional and updated
When we meet someone for the first time or visit a website, visuals always make the initial and often most crucial impression. Customers will be hesitant to connect with your site if your design is blatantly antiquated, breaks apart, graphics are missing, and buttons are nowhere to be found.
Not only does it affect customer experience but also sends out a message that your business is struggling. A well-designed, tidy website provides the customer with a smooth experience. Thus, you need to work on paying attention to keeping your design up-to-date, user-friendly, and easy to handle.
The degradation of user experience is frequently due to things that the user should not have observed in the first place. Navigation, up-sells, and appropriate product offers, for example, should be delivered to the customer in a natural way, rather than by disrupting their browsing experience.
Then there are potential technological concerns to consider, such as timeout errors, slow website loading speed, and website crashes. You must ensure that your hosting provider is capable of handling the workload and that you have the proper service for the number of visits your site receives at peak volume.
3. Tracking, Logistics, and Delivery duration
When it comes to shipping, pricing is crucial (and effectively expressing it is much more critical), but logistics and shipment time frames are also key concerns. Most of the time, if order tracking systems are accurate, they can handle concerns of uncertainty.
Thus, you need to set up a system where people can track their order status. Customers are significantly more likely to be happy with their purchase and become repeat customers if they know how many days are left before their product comes, when it will be delivered, and where it is currently.
4. Personalizing the shopping experience
You have a much greater chance of converting visitors to customers if you deliver a customized shopping experience, simply because you can show them things they are truly interested in rather than showing your whole product selection.
To offer personalization, collect data based on the prior user activity and show them products that are similar to what they viewed or purchased before. Using an on-site search solution that analyses the customer’s behavior in real-time and prioritizes the search results based on their projected needs is an even better option.
5. Providing clear product information
When presenting a product to potential buyers, the information should be divided into two categories: product characteristics and product benefits. Product features cover anything from how the product works to how it appears to how big it is, how quick it is, and what guarantees it comes with. Check that all of the qualities you show are clear and concise: that values are spelled correctly and that they can be readily understood and browsed.
6. Offering a smooth check-out process
A complex checkout procedure is one of the most common reasons why people abandon their carts. When the consumer spends a significant amount of time researching, comparing costs, and determining the best option, a difficult check-out is completely justified.
However, when consumers want to buy minor appliances, food, clothing, or other low-value, daily items, they anticipate an easy and quick checkout. Along with keeping the checkout process simple, you also have to make sure that shoppers are able to pay safely and securely on your website.
7. Maintaining security and privacy
Lack of security and privacy leaks is a major concern for every e-commerce website.Thousands of websites are hacked every year ranging from incidents of small eCommerce sites being hacked by bots to large data scandals.
Thus, you should take measures to keep your website as well as consumer’s data safe, starting from getting an SSL certificate. When people don’t feel safe browsing your website, they are much likely to never visit it again let alone make a purchase.
The bottom line
In our ever-changing digital marketing landscape, developing a great e-commerce fashion marketing plan that generates traffic and income may be a challenging task. However, if you use the best practices, this challenge is not insurmountable.
In case you are facing issues overcoming these challenges, we will be happy to help you. Contact us today at Sankhala Info Solutions and we will help you build the most happening and responsive website for your fashion e-commerce business!